Ibrida. Beer made from bread
Ibrida is a BREAD BEER that does not aim to change the world when concerned about food waste, but give a second life to bread baked with a lot of love and passion by the local bakeries in Milan.
Ibrida for neighborhoods.
A name, a story to narrate
Ibrida is a neighborhood beer brewed from the surplus bread unsold in the local bakeries in Milan.
The beer is crafted for and with the growing areas of the city, in order to encourage forms of economic and social innovation in the area. Ibrida, representing the perfect combination of entrepreneurial and social spirit, aims to connect all the actors of this system, conveying values of change and activating the community. And thus, Ibrida desires to be a social aggregator, more than just a regular beer.
Ibrida is a circular project that wants to change the way people think about food waste with a high-quality craft beer. The project aims to activate and connect small businesses scattered over districts, promoting short supply chains and a km 0 approach, thus spreading a sustainable vision.
Sustainable beer against food waste
Unsold bread is a consistent problem that all bakeries have to face.
In Italy, 19% of food waste is attributed to bread.
Ibrida, in its mission to address Sustainable Development Goal 12 (Responsible consumption and production) wants to give a second life to this product, by turning it into a local, social, inclusive and circular beer.
Produce a quality beer from local km 0 products
Connect a multitude of actors in the territory
Stimulate local participation by acting as a stage for social activities and impact
Offer a new perspective on reuse of resources
and the life cycle of ingredients
While brewing our bread beer, Ibrida wants to provide a proactive and reflective vision to address the problem of food waste, sharing the values of circularity, and enhancing local production and consumption.