Power of the community

We came together with Service Design Drinks and twenty-four leaders and experts in design and innovation to address the topic regarding the future of the role of design, and how this transformation may impact the next generation.

Official beer for the Corvetto Art week, promoting artistic research, creativity and local projects in Milan.

An exclusive beer-tivo designed for budding entrepreneurs.

A roundtable discussion to discover new projects, share our goals, hurdles and find solutions for the #community.

A special feature in Le Strade di Milano blog describing Ibrida’s goals and stories

Ibrida was official beer for a food photography exhibition called Macro

An event to show the sustainable side of fashion with upcycled clothing by APPcycled, veg catering by SanaSana, media coverage by  Ta-daan and bread beer by yours truly.

Super combo – Hot Dog XXL and Ibrida for a night at Politecnico di Milano. In collaboration with Compass Italia.

Ibrida is among the winners of the public call – La Scuola dei Quartieri – promoted by Comune di Milano! We will be starting our journey soon. Watch out!

Ibrida featured in La Repubblica as one of the winners of the public call – La Scuola dei Quartieri – and among social enterprises and initiatives useful to the city of Milan.

Ibrida was one of the 6 startups chosen from Municipio 9 in Milan to bring forward the vision for a sustainable and inclusive city during the Milan Digital Week 2021. Find the video here.

Ibrida was invited for the special DFF Stories, conversations organized by the Master in DESIGN FOR FOOD with the protagonists of the world of design for food.

Ibrida was invited as one of the speakers to bring forth a fresh service design perspective for the Food and Beverage sector by Service Design Drinks India.

A quick recipe to have the perfect snack with Ibrida, pizza. Created by Laura Pacciani and shared by Giallo Zafferano. Check it out!

Ibrida facilitated a creative session with the Masters student at TU Delft to come up with wild ideas in order to address a problem challenge that we would like to improve in our service ecosystem.

Ibrida was interviewed by RAI 3 / Officina Italia on the occasion of National Day Against Food Waste as one of the key projects working towards a #zerowaste future. Watch it here.

Ibrida was among the top 20 finalists and in top 6 for the Awards Category – Optimizing at the IXDA Interactions Awards 2021 out of a total 351 project submissions from all over the world for its focus on design and optimising production. Watch the award ceremony here.

Check out Ibrida’s interview with CGTN Corp (CGTN Europe) – China Global Television Network – the primary Chinese television channel. A mini trip to China! Check it out!

A special Christmas box was designed for the Sports Center Don Gnocchi to support them as they are strongly affected by the pandemic and in turn contribute to an innovative project in the area.

Ibrida got featured in the 2021 #trends in the food & beverage sector curated by Gambero Rosso. Check the article.

In the winter edition of Wired Italia magazine dedicated to the Next Generation, Ibrida was featured in the special section “Let’s restart from Z”, dedicated to young talents. Ibrida, a “pint of bread” was recognised for its goal to build and shape a new future. Find the article here.

Catch us live on Tg2000 sharing our story and the prestigious award “Vivere a spreco zero 2020”. Check it out!

Non Solo Green, a web magazine around circular economy shares Ibrida’s win at the “Vivere a spreco zero 2020” award.

Find it here!

Food Affairs, an online newspaper dedicated to food, tech, communication etc. shares Ibrida’s win at the “Vivere a spreco zero 2020” award. Check it out!

Imbottligliamento, an Italian magazine focussed on the beverage and liquid food industry since 1978, decided to talk about us. Find out why!

A list of all the winners for the ‘Vivere a Spreco Zero 2020’ documented by 2night. Ibrida won best sustainable practice in the business category.

Check it out!

From unsold bread to a bread beer, Ibrida amongst the 21 sustainable and circular practices to win the prestigious ‘Vivere a Spreco Zero 2020’ award.

Check it out!

“How bread beer helps fight food waste”, a sneak peek into bread beer history and Ibrida’s future. An article by BEEER Mag, check it out!

Not just another anonymous blonde with a pop label, Ibrida takes it seriously: reusing surplus bread from the best bakeries in Milan” Says Lucia Facchini from the one and only Gambero Rosso – food and beverage publishing house. Check it out!

Ibrida presented itself at the panel – Women in Business organised by Ladies that UX Milan, a community for women in UX design world. Being a 75% women led startup, it was a wonderful discussion. Check it out!

Tutto Milano, Repubblica
“Pane, luppolo e fantasia” We told our story by revealing some curiosities!

Andrea Zappa together with Ciao Como, local radio and online magazine, talk about the experience of Ibrida, a project that collaborates with various Como companies. Check it out!

Nulla si crea, nulla si distrugge. Tutto si trasforma in qualcosa di ancora più buono. Ibrida: una birra che nasce dagli avanzi di pane. Here you can find the article written by Emma Sedini, La Risolartista. Check it out

Blues music and beer for the launch of Ibrida x Chiaravalle, a Porter beer made with unsold rye bread from Panificio Davide Longoni and produced by La Ribalta Brewery. For the first time available in the new Barona headquarters of La Ribalta.

Ibrida, from Milan meets the typical bread from Pavia, Miccone, to realise the perfect Pale Ale. An event held at Miccone, Milan to mark this collaboration.

When quality food, an exceptional location and Ibrida meet, the magic begins. Ibrida, in collaboration with La Breva Catering, presents an exclusive aperitivo in the hills of Como, at Serre di Villa del Grumello.
A special summer event to rediscover the neighborhood beer with the scents, colors and flavors of a refined and genuine cuisine. By the lake!

Thanks to the synergy with Be Barman Eventi, Ibrida grows, exploring the world of tasting with an Experience Beer Box, where research and creativity find space.

A milanese influencer Micol… ‘s take on Ibrida and reasons why she loves it! Check it out!

A webinar discussing about Ibrida and its strong focus on sustainability and design.

A special vegan dinner organised by Mimosa along with Ibrida x Bovisa and Ibrida x Chiaravalle as a surprise drink.

The interview recorded for Forbes Italia was successively released on Il Sole 24 Ore, the Italian national daily business newspaper. This interview features the Ibrida team talking about the soul and story of the project. Check out the video.

Ibrida x Miccone is a beer produced with surplus Miccone, a typical bread from gastronomic traditions of Pavia, that is deep rooted in the authenticity and simplicity of the local cuisine. Check out Miccone’s shop.

Interviewed by Marco Fusi, financial journalist by profession and beer lover. We talked about our project, the goals achieved and future prospects. An interesting article published in the Giornale della Birra, one of the most important and famous web magazines on the beer world. Check out the article.

The key elements of our journey and the current trends told from a new and inspirational point of view: Startup with Eloi. A podcast by Eloi Guterres, an expert in entrepreneurship, technology and innovation, tells us this story through his personal lens. Check it out!

We shared our journey from being designers to becoming entrepreneurs at The Innovation Cafe, a global innovation community based in London. Check out the video.

A porter beer giving second life to unsold rye bread procured from Panificio Davide Longoni. These rye grains are cultivated in the fields of Chiaravalle, south of Milan. Check out the video.

Ibrida participated as one of the startups pitching their idea at the VCIRO – Turn Virtual Connections Into Real Opportunities! pitch night organised by The Startup Club.

Vinhood is a new reality in the market of food and beverage, offering digital services and taste innovation. Ibrida featured in an exclusive interview with Vinhood to discuss the special ingredient of our beer, the distinctive taste, and the peculiarity of this product. Check out the video.

Ibrida shared its experience of building a startup with the team’s strong design mindset and approach at the 3 days online conference organised by DDD. Check out the video.

An exclusive video interview with Forbes Italia on their Siamo Jedi show where team Ibrida guided the audience through the story of this project. This interview was telecasted live on Sky Italia, Tivusat 61 and is now published on BFC Video. Check out the video.

“Ibrida, local and anti-waste beer” – the feature in the social responsibility section of Forbes Italia 30 under 30, March edition. Check out the article.

A local bakery who used Ibrida to produce bread again (Taralli). Bread > BreadBeer > Bread – A ‘two sustainable’ idea!

Ibrida was the chosen beverage to inaugurate a beautiful initiative – Happy Fridays by Digital Entity, NTT DATA Italia. They made an ethical and responsible choice by supporting a local business for their corporate events.

Ibrida took to the stage at Service Design Drinks Milan’s 23rd edition – Native Culture Services. But not just presenting Ibrida and it’s story, we also offered some beer as Proof of Concept!

Ibrida is the official beer brand for events held at Riviera, creative space in Milan. Ibrida paired up with some architecture inspired gastronomic sandwiches for a fun filled evening.

Ibrida is the official beer brand for events held at Riviera, creative space in Milan. For an alternate evening with the creative minds at Bloc Studios, Ibrida powered their live concert with a sustainable beer.

Ibrida was the beer ambassador for the two days Winter Summit 2019 at Plug and Play Italy. It was a wonderful opportunity to connect and share our story with the top notch innovation experts, investors, business leaders, and venture capitalists there.

Ibrida was one of the chosen brands to sell their products at the Christmas Market with a strong artisanal focus.

Ibrida is the official beer brand for events held at Riviera, creative space in Milan. With artefacts designed by Onka Allayer Beck, Ibrida added it’s freshness to this evening for the design community.

Ibrida x Bovisa, the first neighborhood edition of Ibrida, was launched at Birrificio La Ribalta in the Bovisa/ Dergano district. This event marked an important milestone in Ibrida’s journey. Check it out.

Ibrida brewed a special edition with the hops from Coltivando, the community garden at Politecnico di Milano. This collaboration was showcased during Milano Green Week 2019.

Ibrida designed the space, a beer tasting experience, interaction with the home brewer and experiencing the brewing process at Pavé Birra in Milan. Check out the video.