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Ibrida. Buona come il pane

Ibrida is a neighbourhood bread beer brewed with the surplus bread unsold in the local bakeries in Milan. The beer is crafted for and with the growing areas of the city, aiming to support small businesses scattered over the territory, promoting short supply chains and a sustainable vision.

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Our Supporters

Ibrida wants to provide a proactive and reflective vision to address the problem of food waste, sharing the values of circularity, and enhancing local production and consumption. It is proudly supported by some of the giants in the social innovation, design, food and beverage and business industries.

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Our Team

Ibrida is not only the result of a project carried out by four service designers, former students of the Politecnico di Milano, but of a passion that has united the team from day one: the small and somewhat crazy idea of creating a circular project using a simple product, a symbol of sociality and accessible to all, such as beer, to reduce bread waste.

From product design to communication design to architecture, the team had fairly diverse areas of interest, which made the combination even more lethal!

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Architect and Service Designer


Product and Service Designer


Communication and Service Designer


Service Design Strategist