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Ibrida. Buona come il pane

Ibrida is a neighbourhood bread beer brewed with the surplus bread unsold in the local bakeries in Milan. The beer is crafted for and with the growing areas of the city, aiming to support small businesses scattered over the territory, promoting short supply chains and a sustainable vision.

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Our Supporters

Ibrida wants to provide a proactive and reflective vision to address the problem of food waste, sharing the values of circularity, and enhancing local production and consumption. It is proudly supported by some of the giants in the social innovation, design, food and beverage and business industries.

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Our Team

Ibrida is not only a project created by four service designers, former students of Politecnico di Milano, but of a passion that has united the team from day one: a little crazy idea of developing a circular project using a simple product, beer. Using this symbol of sociality to reduce bread waste.

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Architect and Service Designer


Product and Service Designer


Communication and Service Designer


Service Design Strategist